kari nogle ink
PROJECT PORTFOLIO
Spanning industries including IT, communications, and life science, 34+ clients have benefited from compelling copy in a variety of media. Client summaries and links to a small subset of projects are below.
Air-Trak. Kari Nogle developed the messaging for Air-Trak’s website, corporate brochure, data sheets, and other marketing vehicles for several years, positioning the company as a top-tier Sprint partner. Air-Trak is a software developer and manufacturer of GPS tracking and communications systems. Data sheet. Website.
Alpha Mechanical. Alpha Mechanical's messaging has now risen to the company's stature as a premier provider of HVAC, plumbing, process piping, and energy retrofit solutions for large, complex facilities throughout Southern California. Website. Statement of qualifications.
Annasoft. A resource for OEMs in the development of Microsoft-compatible embedded products, Annasoft utilized Kari Nogle to incorporate two newly acquired companies into their website and to create a capabilities brochure. Brochure excerpt.
Archcad Group. Outside of the technology arena, Kari Nogle created a successful corporate brochure for an interior design and space-planning firm. Brochure excerpt.
Autobahn Consulting Group. In addition to writing Autobahn’s website and collateral, Kari Nogle was the copywriter for the clients of Autobahn Consulting Group, a management consulting firm for early- to mid-stage technology companies in Southern California.
Cal-Prop. Kari Nogle brought sophistication to the website and collateral of the Cal-Prop property management firm in San Diego. Website.
Color Partnership. In 45 days, Kari Nogle executed all marketing for the launch of CP’s color-matching software, including the company’s first major trade show presence, brochure, website, advertising, and packaging. Product packaging.
Cubic Communications. It was an interesting copy challenge to meld this ad’s creative visual concept with the message of Cubic’s radio communications, surveillance, and direction-finding equipment—especially under a one-hour deadline! Advertisement.
HM Electronics. Kari Nogle updated the HME website with dynamic, benefits-oriented copy. HME markets communication, timer, and security systems to fast-food and retail customers. Website.
Kasai Consulting. Writing the copy for the company’s first significant Internet presence and a range of support materials such as white papers, Kari Nogle helped position Kasai Consulting as the leader in environmental, health, and safety (EHS) solutions to biotech firms in Southern California. Website.
Kreiss Johnson Technologies. Providing software that automates data analysis for utility companies, KJT utilized Kari Nogle to bring market-directed focus to the copy of their website, brochures, press releases, white papers, e-newsletters, and prospectus. Website.
Lansing Companies. Lansing Companies' new website and brochure rise to their level of leadership in the land development industry. Website.
Mass Spectra. Kari Nogle’s corporate brochure and website copy helped Mass Spectra broaden the focus of their company from mass spectrometry specialist to comprehensive laboratory automation services provider.
Netlist. Kari Nogle repositioned and revitalized the website copy of Netlist, the leading provider of high-performance memory subsystems to OEMs such as Apple, Dell, HP, and IBM. Website.
Network Catalyst. Leveraging experience in systems integration and networking, Kari Nogle created the copy for Network Catalyst’s website, corporate brochure, and a series of data sheets. Data sheet excerpt.
Neuron Data. As part of a cooperative marketing program with IBM, Kari Nogle generated the brochure copy for this expert-based, business-rules software company. Brochure excerpt.
NiteRider. The industry leader in action sports lighting, NiteRider used Kari Nogle’s services to overhaul their corporate and off-road websites as well as user guides for their entire product line.
OPTIS. The world leader in the realistic simulation and perception of light in computer-aided design, OPTIS utilized Kari Nogle to bring much needed clarity to their convoluted website messaging. Website.
Oxford Group. For over fifteen years Kari Nogle has been the primary copywriter for Oxford Group, a full-service advertising, graphic design, Internet, and multimedia firm known for its creative approaches, technology marketing expertise, and award-winning design.
Polestar. Kari Nogle positioned Polestar’s physician office laboratories as the industry leader in their new website and brochure copy. Website.
Powell Internet (PINT). PINT is a nationally recognized web development firm, which has utilized Kari Nogle’s website copywriting for technology clients such as Strategic Data Systems and HME.
Quality Systems Integrated Corporation. Kari Nogle helped reposition Quality Systems as an innovator in custom electronics manufacturing services with a new website and brochures for their commercial and government markets. Website.
RJ Watkins & Company. Kari Nogle was hired to bring professionalism to the website of RJ Watkins, an executive recruiting consulting firm. Website.
Roncone Orthodontics International. In a persuasive brochure, Kari Nogle convinced orthodontists to exchange part ownership of their practice for the practice management services of Roncone Orthodontics International. Brochure excerpt.
SAIC. For nine years Kari Nogle "translated" dozens of complex scientific research papers into interesting articles for the quarterly magazine of Science Applications International Corporation, the largest employee-owned research and engineering company in the US. SAIC Magazine.
Simpact. As Simpact’s marketing communications director in the late 80's, Kari Nogle was responsible for an annual budget of $500,000 and implemented large-scale trade show and collateral programs, direct mail, advertising, and press releases. During her three-year tenure, the annual sales of Simpact, a data communications and systems integration company, climbed from three to thirty million. A marketing accomplishment of note: the following brochure, which intentionally paralleled Digital Equipment Corporation's collateral format, resulted in the minicomputer giant adopting the Simpact product into its own line. Brochure excerpt. Advertisement.
SoundCast. In Soundcast's multimedia presentation used at the point of purchase, Kari Nogle clearly and dynamically scripted the product's benefits and operation. SoundCast broadcasts music wirelessly between stereos and iPods, MP3 players, and other music sources.
StatRad. StatRad’s updated website differentiates their teleradiology services by communicating the company’s non-competitive, radiology-friendly approach. Brochures market StatRad’s comprehensive services as a provider within California and as a partner to radiology groups outside of California. Website.
SteepRock. SteepRock provides pharmaceutical and biotech companies with Software as a Service (SaaS) to manage corporate interaction with the professionals who influence product adoption. Their website was dated and very unclear in explaining their solution, until we transformed it. Website.
Strategic Data Systems. Strategic Data Systems continues to be one of Inc 500's fastest growing information technology providers in the country. Leveraging a background in IT and networking, Kari Nogle created all the content for Strategic Data Systems’ website with little to no direction from the client. Kari Nogle also created the product name and wrote the website and collateral copy for the launch of SDS’ first product, ViewPoint—a low-cost indoor location tracking system. SDS Website. ViewPoint website.
Technology Integration Group. Kari Nogle applied significant experience in networking and systems integration to write the copy for TIG’s corporate brochure with virtually no input from the client. Brochure excerpt.
Telmar Network Technology. Kari Nogle created the copy for a comprehensive capabilities brochure for Telmar Network Technology, provider of equipment and services for the telecommunications industry. Brochure excerpt.
Triniti. With a sophisticated brochure and a series of data sheets, Triniti’s enterprise application integration capabilities were brought to life by Kari Nogle. Brochure excerpt. Data sheet excerpt.
Vibro-Acoustic Sciences. A developer of software for noise and vibration design, VASci utilized Kari Nogle's copywriting to increase the readership of an article to be published in the British trade journal, Testing Technology International. Feature article excerpt.